Heineken, the world’s most international beer, took centre stage at the 2024 Bole Festival, an electrifying annual celebration of food, culture, and community in Port Harcourt, Nigeria.
Held over two days at Yakubu Gowon Stadium, the festival drew thousands of attendees for an unforgettable experience themed “Rhythm and Vibration, perfectly mirroring Heineken’s commitment to delivering the ‘Good Times.’
As the biggest food-meet-fun event in South Nigeria, the Bole Festival once again captivated food lovers with its homage to ‘Bole’—the roasted plantain delicacy cherished throughout Nigeria, especially in the South-South region of Port Harcourt. But beyond the food, Heineken’s presence truly elevated the spirit of togetherness and celebration that defines this festival.
“Heineken was happy to partner with the Bole Festival, an event that aligns perfectly with our commitment to delivering the ‘Good Times,” said Kola Akintimehin, Senior Brand Manager, Heineken, Nigerian Breweries Plc.
“We witnessed an incredible fusion of culture, connection, and celebration—exactly the kind of memorable experiences we love to be a part of as a brand that celebrates Nigeria’s vibrant culture and aims to connect to a dynamic and diverse audience.”
Heineken’s involvement was felt throughout the festival—from the dynamic live music performances to the immersive Heineken beer village and mouth-watering food exhibitions.
The brand’s presence created an atmosphere of connection and community, reinforcing Heineken’s dedication to celebrating local traditions and supporting community-driven events.
As the festival came to a close, it was evident that Heineken had not only contributed to the success of the 2024 Bole Festival but had also strengthened its bond with the community by celebrating Nigeria’s rich cultural heritage. With the success of this year’s event, Heineken looks forward to many more opportunities to connect people together through food, fun, and music.
Here’s to many more ‘Good Times’ to come!
About Heineken:
Heineken is a global beer brand known for its distinctive flavour, quality, and commitment to delivering memorable experiences. With a presence in over 190 countries, Heineken brings people together through celebrations, events, and shared moments of joy.
About Bole Festival:
The Bole Festival is Nigeria’s premier food festival celebrating the unique roasted plantain dish, Bole, and its cultural significance in the South-South region. Beyond food, the festival offers a unique experience combining music, entertainment, and community engagement.
