BIC, a world leader in stationery, lighters, and shavers, has recently launched its innovative grooming product for men in Nigeria.
Flex 2 comes to the market after its tremendous success in various areas globally and in the region. The newly launched product aims to equip men with the necessary tools to embrace their individuality and be confident in their own skin.
Joining a line of optimal products in BIC’s Blade Excellence category, Flex 2 is crafted with precision and sophistication to deliver a smooth, seamless shave for today’s man. The dual, open blade design ensures easy rinsing and hygienic shaving with every use.
The shaver’s pivoting head adapts seamlessly to the unique contours of each face, delivering a flawlessly smooth and comfortable shave. Flex 2 is enriched with a refreshing essence of aloe vera and vitamin C, nourishing the skin with each stroke.
Speaking on the product’s launch, Adeyemi Ojo, Head of Business Development at BIC Nigeria said: “We are committed to delivering innovation to our consumers, living up to our vision of bringing simplicity and joy to everyday life.
Our newly launched Flex 2 shaver elevates men’s shaving experience, while promoting self-confidence. We thrive to continuously bring the best to our consumers and are confident that Flex 2 will gain popularity in the Nigerian market.”
In Nigeria, Flex 2 shavers will be available at retail outlets across the country, sold at NGN 500 (pouch 1) and NGN 1,500 (pouch 3). BIC’s Blade Excellence category hosts a diverse range of products from one to five blades, serving consumers of all ages and genders. To view BIC’s full Blade Excellence range, click here.
About BIC
A world leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognised brands and is a trademark registered worldwide.
Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, and more. In 2022, BIC’s Net Sales were EUR 2,233.9 million.
The Company is listed on “Euronext Paris,” which is part of the SBF120 and CAC Mid 60 indexes and is recognised for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube.
