Goji berries are superfoods popular for promoting general health and wellness. Originally from Asia, they have been used for centuries for medicinal and beauty purposes.
Also known as Wolfberries, Gougizi, or Fructus Lycii, goji berries are said to aid in longevity, as they are thought to promote good health throughout old age.
Zhongning County, located in the Ningxia Hui region of Northern China, is considered the goji berry capital of the world. Goji berries are grown and eaten on a daily basis in Zhongning, where residents are known to live amazingly long lives.
The antioxidant properties in goji berries help reduce inflammation, thereby minimizing the signs of aging which leads to youthful and glowing skin.
Widely used in everything from smoothies and juices to skincare products and supplements, Goji berries are a significant source of vitamin C, Vitamin B, minerals, amino acids, carotenoids, and polysaccharides—all of which have incredible benefits.
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Here are some of the beauty benefits of goji berry.
1. Boosts collagen production
With their super high vitamin C content, it’s no wonder goji berries boost collagen production. Vitamin C is known to encourage collagen production in the skin, protect skin from oxidative stress and maintain the skin’s elasticity. This helps your skin stay supple, smooth, and firm!
2. Moisturizes the skin
Goji berries are also used for maintaining hydration in the skin. Your dull and dehydrated skin can once again become glowing and hydrated with the regular use of Goji berries.
3. Protects skin from UV damage
Exposing your skin to the sun for long hours without using adequate sun protection often results in age spots, sun spots, tanning, and other skin issues. Consuming goji berries or their topical application can heal damaged skin as the high levels of beta carotene in the superfood repair and rejuvenate skin tissues.
4. Helps in reducing wrinkles
The antioxidants present in the Goji berries are known to prevent the early signs of aging along with keeping the skin youthful by reducing the wrinkles and fine lines. You can also use the Goji berries for balancing the skin discoloration and also to reduce skin blemishes. Add some of the Goji berries to your meals or can make some effective face masks to get the skin benefits.
5. Increases hair growth
Goji berries are rich in vitamin A and since this nutrient enhances blood circulation to the scalp, they help boost hair growth too. When our scalps are properly nourished, it becomes healthier, which in turn facilitates the growth of new hair follicles leading to increased hair growth and prevention of hair loss.
The berries have an abundance of vitamin C which assists in the absorption of iron, an essential nutrient for hair growth.
6. Treats inflammatory skin conditions
Goji berries have powerful anti-inflammatory properties. They are good for reducing any kind of inflammation, including inflammatory skin conditions such as acne, eczema, psoriasis, and rosacea.
